Are you missing opportunities for growth that are right in front of you? In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers' views of the world and then provides three different lenses through which you can see and leverage value: * Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering * Journey edge. How to create and capture extra value by adjusting your role in supporting the customer's journey to and through your offering * Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different "edges" and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.
But then a reporter who very publicly humiliated Kendra is murdered. Visiting the crime scene in search of anything that might link the brutal homicide to Colby, Kendra instead finds evidence that points to her. Finally, Colby's Working with Children with Sexual Behavior Problems download PDF master plan becomes clear to her: he is framing Kendra for murder. Suspicions mount and Kendra dives into a lethal mission to clear her name and catch the killer no one believes exists anymore. A killer who is always nearby, watching...whose trail of destruction is invisible to the naked eye...and whose intentions only Kendra can see. The Kendra Michaels thrillers are Forex For Beginners is the prequel to my first two books, A Three Dimensional Approach to Forex Trading, and A Complete Guide to Volume Price Analysis. It is your primer to the world of forex. It has been written to lay the foundations and provide the framework for getting started in the world of forex, in what I believe is the correct way. My other books then build on what you will learn here, to further develop your trading skills and knowledge.What I try to do in all my books, is to show you how to apply that knowledge to help you become a more confident trader. After all, learning is all well and good, but if we are not taught how to apply that knowledge in a practical way, then it is of little use. It is the application of knowledge that empowers, and this is what I have tried to do here, and in my online training rooms, and all my books.There are of course manybooks about forex trading. What is different about this book, is the focus on those aspects of trading which I believe are fundamental. After all, there are only two questions we need to answer when considering a position in the market: -What is the risk on this trade - high, medium or low?What is the financial risk on this trade?The first is the hardest question to answer, and the book will explain in detail the analysis and approach to use, in order to answer this question with confidence.The second question is more straightforward and is answered provided you have an understanding of risk, money management and position sizing in relation to your trading capital. Again, this is covered in detail in the book.As the tag line on the front cover says 'What you need to know to get started, and everything in between' which really sums up what you will learn. The book explains everything, from the pure mechanics to the trading methodology that I advocate, and which I have used in all my own trading and investing for over 17 years. Forex For Beginners is also dedicated to all those traders who have asked me to write such an introduction, based on my knowledge and my methodology. This book is for you."
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Author: Alan Lewis,Dan McKone
Number of Pages: 224 pages
Published Date: 19 Jan 2016
Publisher: Harvard Business Review Press
Publication Country: United States
Language: English
ISBN: 9781633690172
Download Link: Click Here
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